The market for skin lightening products is set to grow, analysts say. Skin whitening products are largely popular in Asian countries including China, India, Japan, Korea, and Indonesia.

Skin lightening is defined as the procedure of using natural or synthetic products to lighten the skin tone, or provide an even skin complexion by reducing the melanin content in the skin. Lightening agents help diminish skin pigmentation to obtain a uniform complexion.

The new research report by Future Market Insights titled ‘Skin Lightening Products Market: Global Industry Analysis 2012-2016 and Opportunity Assessment 2017-2027‘ says the global skin lightening products market is expected to reach a valuation of over US$ 24 Bn by the end of 2027, growing at a CAGR of 6.1% during the forecast period.

According to Future Market Insights, the global skin lightening products market is witnessing a surge with the growing consciousness among people regarding their appearance. However, the market may face limitations in its growth due to lack of documented evidence pertaining to the clinical efficacy of skin lightening products.

Some of the key players in the skin lightening products market are mentioned in the report are L’Oréal S.A., Beiersdorf AG, Unilever PLC, Procter & Gamble Company, Shiseido Company, Avon Products Inc., Lotus Herbals Private Limited, Clarins Group, and Kanebo Cosmetics Inc. 

Photo shown above: Unliever’s Fair & Lovely, sold in India